Why Keyword Research Matters

Understand user intent – Know what people want when they search.

Drive targeted traffic – Attract visitors who are genuinely interested in your product or service.

Create content that ranks – Write posts optimized for high-volume, low-competition keywords.

Increase conversions – Reach users at the right stage of their buying journey.

Stay ahead of competitors – Discover keywords they’re ranking for — and do it better.

Step 1: Identify Your Goals and Target Audience
Before jumping into tools, ask yourself:
What is my website about?

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