SEO

On Page Seo

Optimizations done within your website to improve rankings:

  • Keyword research and placement in content

  • Meta titles and descriptions

  • Header tags (H1, H2, H3…)

  • Image optimization (alt tags, file size)

  • Internal linking

  • URL structure optimization

  • Mobile-friendly content

Off Page Seo

Off-Page SEO

Activities outside your website that improve authority and trust:

  • Backlink building from high-authority sites

  • Social media sharing and signals

  • Guest blogging

  • Influencer outreach

  • Brand mentions

  • Forum and community engagement

Technical Seo

Technical SEO

Improving website structure and performance for better crawling and indexing:

  • Site speed optimization

  • XML sitemap creation

  • Robots.txt optimization

  • HTTPS/SSL setup

  • Fixing crawl errors

  • Structured data/Schema markup

  • Mobile responsiveness

Local Seo

Local SEO

Optimizations to rank your business in local searches:

  • Google Business Profile optimization

  • Local citations (NAP: Name, Address, Phone)

  • Localized content creation

  • Reviews and ratings management

  • Geo-targeted keywords

Mobile Seo

Mobile SEO

Ensuring your site performs well on mobile devices:

  • Mobile-friendly design

  • Responsive layouts

  • Fast loading speed on mobile

  • Mobile-specific content optimization

SEO

White Hat Seo

Ethical, long-term SEO that follows search engines’ rules.
What it is: quality content, honest keyword research, good site structure, fast/mobile site, proper meta tags, accessible markup, structured data, and earned backlinks from outreach.
Upside: steady, sustainable rankings and no penalty risk.
Example: writing helpful blog posts that naturally attract links.

Black Hat Seo

In-between — techniques that aren’t explicitly allowed but aren’t as obviously abusive.
What it is: buying some links, aggressive guest posting at scale, slightly spun content, using expired domains, or borderline cloaking tactics.
Upside: quicker results than white-hat if it works.
Risk: moderate — can trigger penalties if it crosses the line or when algorithms update.

Gray Hat Seo

In-between — techniques that aren’t explicitly allowed but aren’t as obviously abusive.
What it is: buying some links, aggressive guest posting at scale, slightly spun content, using expired domains, or borderline cloaking tactics.
Upside: quicker results than white-hat if it works.
Risk: moderate — can trigger penalties if it crosses the line or when algorithms update.